Why Granite Sky?

Understanding your business or organization is key to successful marketing and communication. Granite Sky Creative Group is a full service marketing firm that has been in the Charlotte region for over 25 years. We have a rich history of working with a wide array of industries from start-up companies to corporations and from non-profit organizations to governments. Whether it’s a new website, newsletter, citizen communication and education or it’s time to embark on a complete rebranding campaign, Granite Sky has the knowledge, expertise and experience to guide you through the process.

Our strategies to assist clients achieve realistic goals:

  • First and foremost, listening and understanding your goals, needs and preferences. 
  • Research and analyze current market share, competitive market share and potential market share. We review the information gathered and provide recommendations that we believe will be most beneficial and appropriate for the project’s success.
  • Brainstorm & analysis, taking into account all the information gathered from both our client and our research. We throw all ideas out into the open; the good, the bad and the far out, and from this we develop concept ideas.
  • Concept and design, two or three concepts are refined into tight comps that are presented to the client. Taking client feedback into account, the design is finalized.
  • Work closely with appropriate vendors to ensure quality of final product. 

With this thorough approach, we are able to hit the target market successfully and quickly. Our experience in both the private and public sectors enables us to identify different market segments and target those markets to each according to their needs.

We love creating lasting relationships and we pride ourselves on creating and maintaining long-term partnerships with our clients. This partnership enables us to thoroughly know the inner workings of your organization and your audience – resulting in targeted, successful campaigns and collateral.

Granite Sky Creative Group is a 100% woman owned and operated business and is certified with the state of North Carolina as a HUB vendor.

 

Our Team

 

   

 

 

Mia Holshouser, Principal Consultant/Owner

Mia is a listener and a strategist, and she specializes in working with municipalities. As head of account services, she consults with each new client, taking the time gain a thorough understanding of their unique challenges and aspirations. Armed with these insights, she leads the Granite Sky Civic team to develop effective solutions to address those needs. Mia has often served as a consultant for committees within local governments, working to plan campaigns up to a year before their launch. 

     
   

 

Jerod Brown, Project Manager/Owner 

Jerod has contributed his business expertise and political savvy to Granite Sky Civic for over 12 years. He has a keen ability to consider a project from many different perspectives, then recommend efficient strategies for our clients’ continued development and growth. Jerod manages our production schedule to ensure projects are delivered on time, negotiates pricing with our vendors to keep costs low, and troubleshoots technical issues to keep us all online.

     
   

 

Kathy Davis, Creative Director

Kathy has more than 25 years experience as a graphic designer. She has worked with businesses of all sizes, local municipalities, and non-profit organizations to develop a broad range of effective marketing materials. Her strong background in print design, as well as extensive experience in web design, make working together as trouble-free as possible. Her creative inspiration and love of typography ensure each project is fresh and relevant.

       
    Sam Blair, Lead Web Developer

Sam has over 15 years experience in web design, software development and database architecture. He is particularly adept working with content management systems to produce dynamic web applications and facilitating integration of those applications across multiple devices.