City of Monroe Greenway Logo
Before branding concepting began, Granite Sky Design facilitated the City of Monroe's Parks and Recreation greenway focus group. As a group we looked at demographics, strengths and weakness of the greenway location, opportunities for the community and threats to the project as well as the perception of Monroe. From this in-depth study, a handful of logo options were presented. The chosen brand is simple, clean and elegant, it feels safe and inviting – reflecting the direction the City is working towards.